Build it and they will come.
That seemed to be the prevailing attitude at the EDGE meeting where apartment developers were added to the list of beneficiaries for city and county tax waivers.
As happens at so many similar meetings in our community, millennials were mentioned as key motivation for this tax incentive. Never have so few been used to do so much.
In a review of 10 cities’ plans and strategies to attract and keep them, we found no mention of apartments. That’s not saying that most millennials don’t live in apartments – in fact, about half of all renters are millennials – but it is saying that there are other factors that attract them to a city where they then create the market for more apartments.
It is difficult to find qualified renters in a “created” market, and there are some who are unconvinced that even with high occupancy that downtown is a hot market. After all, the National Association of Realtors ranked Memphis #1 in renter’s markets – those cities with the highest vacancy rates (about 8%). In a ranking of 50 major U.S. cities, Memphis was #17 in lowest average monthly rentals at $835 (compared to #35 Nashville at $1,395).
Pilots for PILOTs
But we digress. We have not seen or heard any data or research presented by EDGE to suggest that building more apartments will suddenly turn our community into a hot spot for millennials. Some observers suggest it reflects a naïve understanding of the target market.
That said, hope springs eternal, so we’ll be interested in seeing if this idea works. EDGE wisely limited the tax holiday for apartments to just 10 projects, and at that point, it will be assessed to determine if it is achieving its purpose, hopefully by third parties rather than by the beneficiaries and creators of the program.
Here’s the thing: only slightly more than 4% of the Shelby County population is made up of 25-34 year-olds with college degrees, and that rate has been essentially stable for at least a decade.
As context, about 16% of the Shelby County population is 25 to 34 years old. In other words, about 75% of millennials in our community do not have college degrees at a time when college-educated millennials are the gold standard every city is chasing for its workforce.
Millennials Prefer Close-in Neighborhoods
Meanwhile, the number of millennials moving into Shelby County is essentially balanced out by the number leaving (although the number exiting has dropped about in half since the Great Recession) and population growth here is essentially births over deaths.
That’s why getting young people that are already living here – and future millennials in our classrooms today – into the line receiving college degrees is our smartest workforce development strategy. Joe Cortright’s comments to Leadership Memphis years ago continue to ring true: while other cities are fighting for more young people, our competitive advantage is already here because of our larger percentage of population under 18 but only if we can increase our college attainment rate.
Come to think of it, Mr. Cortright’s research at City Observatory concludes that millennials are twice as likely to live within three miles of the Central Business District as other demographic groups.
It’s that fact that raises questions about why EDGE is getting into the apartment incentive business at all. After all, the Center City Revenue Finance Corporation (CCRFC), an affiliated agency of the Downtown Memphis Commission, already issues PILOTs in most of that sweet spot.
Now There Are Four
Come to think of it, the CCRFC is only one of three agencies in this community that can already issue apartment PILOTs. The other two are the City of Memphis Health, Educational and Housing Facility Board and Shelby County Health, Educational and Housing Facility Board.
Both agencies have the power to issue PILOTs for development projects throughout Shelby County. The Memphis agency is also the “go to” agency for Memphis Housing Authority and has partially funded many downtown apartment projects.
Our point is that when there is the need for incentives to build apartments for millennials outside the Central Business Districts, these are agencies prepared and with the experience of doing it. The Memphis Health, Educational and Housing Board has affordability guidelines that require tenants of mixed incomes, and it not only can issue PILOTs, but it has even more incentives than EDGE.
In addition, the Memphis board has stringent tracking of its PILOTs with site visits and compliance reviews. EDGE should set in place similar policies because at this point, we suspect it does not fully understand the complexity and needs of these projects. (To build on its record, Memphis Health, Educational and Housing Board needs members with housing, affordable housing, and housing finance experience.)
Some skeptics have suggested the apartment PILOT program is the “latest power grab” by EDGE “following up the CRA grab.” That said, it is more likely that this new incentive – like the one given to IKEA – didn’t originate with EDGE but was driven from external forces like influential apartment developers.
More Explanation Needed
In other words, it is unclear why another bureaucratic process is needed to deal with apartments, but an underlying problem is that no one understands what the Health, Educational and Housing Board does. Maybe while EDGE is in its 10-project trial period, more thought can be given into exactly why another agency is needed or if this is a solution in search of a problem.
We’ll know if it’s the latter if these incentives are given for projects outside Memphis or on the eastern fringe, where there clearly is a healthy market for apartments. In fact, an apartment complex on Hacks Cross Road south of FedEx World Headquarters is the largest apartment complex in Tennessee and still growing.
The best news from EDGE is that the tax waiver will not be granted unless a developer can prove the project wouldn’t happen without the incentive. We have long urged a similar approach on PILOTs for companies, so we look forward to seeing the process for making this determination. After all, since 2011, EDGE has waived $320 million for about 13,000 jobs.
Recognizing the reality of our community’s lagging population growth, an increase in Memphis population would by necessity focus on luring people back into Memphis from its suburbs and North Mississippi.
A Student No More
After all, this is a long-term problem. If Memphis had not been able to annex since 1970, its population today would be about 440,000. Memphians moved east and out for reasons more fundamental than the availability of multi-family housing.
The good news is that there seems to be more concentrated attention on these issues – quality of life, crime, and schools, to name three – and improvement on them is the key to population growth and more apartment occupancy in Memphis.
One of the key factors attractive to millennials is affordability. As a St. Jude Children’s Research Hospital fellow said in a focus group about why they moved to Memphis: “Rather than live in an apartment in Boston with two roommates and bicycles on the fire escape, I could buy a house in Memphis. It gave me the chance to quit living like a student.”
That sounds like a powerful marketing hook for millennials.
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