Everyone who cares about cities is talking about Chrysler’s commercial during the Super Bowl, which was more of a pean to Detroit than to its new car.

Talk about city branding.  Chrysler did it by walking toward the truth, speaking honestly to the Motor City’s character and grit, and by authentically defining its determination to face the future with hope.

We could only think of what a commercial for FedEx could be if it put it into the context of Memphis as the place where modern global commerce was born.

Then again, we could just settle for St. Jude Children’s Research Hospital acknowledging in its commercials that it’s located here.

Here’s the Chrysler ad: