Archive for the ‘city branding’ Category
April 30th, 2010 12:30am UTC
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Smithsonian Travel has written a peaen to Memphis that pays tribute not just to the city but to some of our extraordinary landmarks like Henry Turley. That follows by only a few months a lovefest in the New York Times about the real Memphis. In the interest of complete accuracy, we can only sum it [...]
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April 29th, 2010 12:21am UTC
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This is the second part of our post about our case study in city branding: Milestone 7: Preliminary Strategies As a result of the insights by the Smart City Consulting/Stone Mantel team and the input of the public, a recommended approach and two alternatives were developed. They focused on brand truth, brand character, brand story, [...]
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April 28th, 2010 12:42am UTC
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Following the last two posts about city branding, we were asked about any work that we’ve done in this area. To respond, we begin today a two-part post about our work in Pensacola/Escambia County, Florida: Pensacola, a region of 450,000 people in a spectacular setting on the Gulf Coast, lags behind its regional rivals in [...]
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April 27th, 2010 12:56am UTC
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While we’re on the subject of city branding, we want to revisit a speech by Paul O’Connor, former executive director of World Business Chicago and someone who led the process to shape his city’s brand. In a speech sponsored by the Memphis Tourism Foundation, he explained what a brand really is, how Memphis could develop [...]
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April 26th, 2010 12:13am UTC
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Branding a city is hard, and although so many cities do it poorly, that does little to discourage cities like ours from continuing to try to do it right. Since we can remember, Memphis has flirted with branding, but unfortunately, the emphasis has been catchy slogans rather than a real brand. We can think of [...]
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March 30th, 2010 12:53am UTC
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Can we now turn the page – not one in Forbes magazine of course – and quit talking about the miserable cities rankings? We’re becoming like the guy who knows he’s having an affair so he continually tells his friends how happily married he is. The continuing obsession with this ranking is beginning to summon [...]
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March 3rd, 2010 12:18am UTC
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Hopefully, now that we’ve all worked through the catharsis brought on by hitting the list of miserable U.S. cities by Forbes magazine, maybe we can now follow it up with an epiphany. Most urbanists and public policy types have long ago discredited these meaningless lists of the smartest cities, wired cities, successful cities and happiest [...]
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March 1st, 2010 12:45am UTC
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A Forbes rebuttal: Mapping the healthy trends in Memphis is also part of the regional story. There’s more going right than meets the eye.
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February 25th, 2010 12:09am UTC
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Possibly the only thing more disconcerting than the self-loathing that is such a regular feature of life in Memphis is the overly defensive attitude we exhibit when we finish on the wrong end of one of the meaningless city lists that populate publications and websites these days. So far, we’ve had the city mayor, the [...]
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December 20th, 2009 8:34pm UTC
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“Wow, you moved here from Memphis?” “There was this BBQ shop in an old white garage with bright yellow slaw…” “What’s the name of the juke joint with the burgers outside of downtown?” “We went there for a wedding and on Tuesday we were still there…” —– Memphis generates great stories, the kind of stories [...]
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